Dolomites //

In 2018, storm Vaia brought the Dolomites to their knees and felled 42 million trees. This is VAIA’s original project: we decided to take action and do our bit.

Our impact
90 thousand trees planted
900 tons CO2 offset
100 hectares of forest regenerated
12 craftsmen involved
250 tons of recovered wood
What happened?

A weather event of exceptional magnitude, the most devastating natural disaster of the last 50 years in Italy: proof that something is happening to our Planet and that we can no longer stand by and watch.
How can we respond to the unpredictable consequences of climate change?

How did we react?

We have recovered fallen trees, considered to be ‘waste’, turning them into a valuable resource. In doing so, we valorised an exclusively local supply chain: woodcutters, carpenters and artisans linked to the area. Then, we put together a team of designers to create an iconic object, designed to amplify the sounds, but also our energy and desire to get involved. Finally, we closed the circle, giving back to the ecosystem what it had lost: the forests. So, for every Cube sold, we plant a new tree in the Dolomites.

Our products
slider image AMPLIFIES REVIVAL DISCOVER VAIA CUBE
slider image THE BEAUTY OF UNIQUENESS DISCOVER VAIA CUBE IMPERFETTO
slider image THE ENERGY OF COLORS DISCOVER VAIA CUBE JOY
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Our goal
90%

We have currently planted 90,000 trees in the Dolomites: join us to reach the goal of

100.000!
Buy VAIA CUBE
The reforested areas
Let’s build the forests of tomorrow together
A precious raw material

VAIA wood comes from the trees that luthiers of all times have chosen for their resonance quality: the storm destroyed them, we restore their value and new dignity.

is an uneven and irregularly broken wood, which does not allow the construction of large objects: an apparent limitation that we transform into a distinctive element of our style.

is a wood that is often weather-stained: not a defect, but an added value that makes creations such as the VAIA CUBE imperfetto unique.

The Vaia storm